What New Experiences Do Electronic Shelf Labels Bring to Consumers?
Traditional shelf labels are typically static paper tags that require manual replacement and updates—an inefficient method prone to errors. In contrast, electronic shelf labels (ESLs) use e-ink display technology to enable real-time updates of product information, including prices and promotional details.
Today, a growing number of ESL providers are entering the market, continuously driving innovation and development in electronic shelf label technology.
But,
What New Experiences Do These Technologies And Products Bring To Us As Consumers?
1. Accurate Product Information and Real-Time Transparent Pricing
Dynamic Promotions: Prices can be adjusted in real time based on time of day, stock levels, or promotional campaigns (e.g., automatic evening discounts for fresh produce).
Elimination of "Pricing Traps": Product prices and promotional rules (such as "buy two, get one free") are synchronized with the point-of-sale system to avoid checkout disputes.
2. Interactive and Immersive Product Information
Scan for More: By scanning a QR code on the label, consumers can access detailed product information such as cosmetic ingredients, food traceability, user reviews, or video tutorials.
3. Multilingual and Accessibility Support
In international environments like airport duty-free stores, labels can dynamically switch between multiple languages, making shopping more convenient for global travelers.
4. Seamless Online-Offline Integration
Scanning the label’s QR code can lead directly to the e-commerce page, enabling consumers to browse in-store and order online—meeting the demand for omnichannel shopping experiences.
As e-paper technology continues to evolve, Dalian Sertag Electronic Technology has developed four-color electronic shelf labels (black, white, red, and yellow) and a 31.5-inch full-color e-paper display for advertising—contributing to the future of smart retail environments.
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