ESL is Opening up a Trillion Dollar Market
ESL（ElectronicShelf Label），It is can dynamic display the prices,
product names, barcodes, promotional information, etc. At present, it is mainly
used in shopping malls, supermarkets, convenience stores and pharmacies to
replace the traditional paper labels. Each price tag is connected to the
background server/cloud through the gateway to adjust the product price and
promotion information in real time and accurately. Compared with traditional
paper labels, electronic price tags have the advantages of reducing operating
costs, improving management efficiency, improving store image, enhancing user
experience and interaction.
ESL is making its mark in an unmanned store.
With the concept of Electronic Shelf Label (ESL) put forward and technical innovation, the situation will be different. If brick-and-mortar stores want to strengthen their sales ability and narrow the distance with virtual stores, Electronic Shelf Label (ESL) is one of the best technologies so far.
In the past two years, with the emergence of the concept of unmanned convenience store and the establishment of stores, electronic price tags have finally become popular. Many manufacturers, including the giant boe, have announced their involvement in the ESL industrial chain. Electronic price tag is no longer an exotic product that can be expected but cannot be obtained.
Using in supermarket of CR Vanguard
Nearly 20,000 new-generation eink display tags have been put into use in the vanguard store in Hangzhou. The new generation of electronic tags has realized price management, display guidance, shelf inventory and other functions. At the same time, the number of promotional goods can be increased at will every day, greatly enhancing the ability to attract customers.
ESL Has good features and competitiveness
It is Rapid, accurate, flexible and
efficient price adjustment. The Data verification can be carried out to prevent
price errors or omissions; It is can Synchronously modify with the background
database to keep consistent with cash register and price inquiry terminal;
Facilitate the unified management of the headquarters, effectively monitor and
reduce management loopholes; For the effectively reduce manpower, material
resources, management costs and other variable costs; ESL will Improve store
image, customer satisfaction and social credibility.
