In recent years, with the continuous development of the domestic retail industry and the intensification of the competitive environment, online and offline integration has become the consensus of the development of the entire industry. The offline commercial transformation and upgrade is at the right time. More and more retail giants are starting to pay attention to and use it. Electronic price tags have changed our living and operating environment.
So, what role does electronic shelf label play in the retail format? Why do new retailers use the Sertag electronic price tag?
1. Quickly display prices in real time.
In the physical store, online and offline real-time maintenance prices, relying on traditional manual replacement, there is obviously a lot of uncertainty in efficiency and accuracy. The small door electronic price tag relies on the background and front-end electronic price tag information networking to achieve real-time information replacement, fast speed and high accuracy.
2. Unified management of remote chain stores
There are a large number of chain stores and a wide distribution. Real-time consistency of online and offline commodity information prices is difficult, and online and offline inventory management and display management are even more difficult. The intelligent electronic price tag is connected to thousands of electronic price tags through the network, and the headquarters staff can manage the national stores without leaving home.
3, accurate marketing, enhance user experience
The electronic price tag can be used as an offline import portal. The customer directly jumps to the online store by scanning the eink display tags, optimizes the store scan code purchase process, and improves the consumer's shopping experience for the store. In addition, users can collect multi-dimensional behavior data for users, analyze users of data tags, and improve user portrait models to facilitate future consumer preferences and accurately promote corresponding multi-channel marketing advertising or service information.
4. Reduce costs and maintenance costs.
From the perspective of cost structure, the paper price tag involves printing consumables such as labor, paper, and ink. The main cost is labor cost, labor costs are rising year by year, and consumption is not small. However, if esl are used instead of paper price tags, the cost savings of one-time investment in electronic price tags will be more pronounced in the medium to long term. While reducing labor costs, it also reduces paper waste and improves the concept of environmental protection. shopping experience.
5. The epaper price tags enhances the image of the store.
The electronic price tag has a significant impact on the electronic sense due to its overall unity. The overall visual impact on supermarkets, boutiques, unmanned stores and other scenes helps to strengthen the company's strength and increase the brand's gold content.
Although the development of electronic tags in the domestic market is relatively short, the development momentum is strong. As a tool for technology upgrades and productivity improvements, electronic price tags can be seen as a trend for future store upgrades.
For different business scenarios, Huaxian electronic price tag also has different system solutions. Through the combination of Huaxian electronic price tag and Huaxian cloud platform, the retail industry will open the whole link of entering the store, shopping, re-purchase and data management to promote the comprehensive intelligent upgrade of the store.