The competition in retail industry is more and more fierce. Under the pressure of multiple competition, traditional supermarkets are facing tremendous pressure of transformation and upgrading. Under the influence of the new retail, the traditional supermarket is transforming to intelligent, the software and hardware of the store are upgrading, and the electronic price tag is a powerful weapon for the transformation and upgrading of the traditional supermarket.
Electronic price tag is a kind of commodity price information display tool which can replace the traditional epaper price tag. It can not only display product name, place of origin, real-time price, inventory and other information, but also display barcode, QR code, picture and so on. Information, online and offline.
At present, the supermarket's electronic price tag is divided into three screen colors: black and white, black and white red, black and white yellow. Compared with black-and-white screen, the electronic price tag of color screen is more attractive. If the supermarket uses black-and-white electronic price tag as the price display tool of non promotional products, and then uses color screen electronic price tag as the price display tool of promotional products, it can better distinguish promotional products and non promotional products. The electronic price tag with color screen is more eye-catching, can attract consumers' attention and curiosity, and can achieve better promotion effect.
The color screen electronic price tag has successfully incorporated the shelf into the computer program, avoiding the situation of manually changing the price tag. Before the promotion of supermarket, employees only need to implement a simple operation management platform to complete the work of price change of large capacity commodities, instead of changing the price tag of promotional products on the shelf. The efficiency of commodity price change is greatly improved, and the labor cost can be reduced to the lowest.
To sum up, the use of color electronic price tags in supermarkets can not only quickly complete the price changes of promotional products, realize dynamic pricing and real-time promotion, but also continuously optimize and improve the promotion scheme, enhance the ability of stores to attract customers, and improve business efficiency.
In order to meet the needs of supermarkets to promote the price change frequently, Muli developed the MTAG electronic price tag intelligent price change system. The self-developed MTag electronic price tag can not only realize the rapid price change with one key on the remote cloud, but also display a variety of colors on the screen. Optional, such as black and white, black and white, red, black and white, yellow. MTAG includes 1.54 inch, 2.13 inch, 2.9 inch and 4.2 inch supermarket color screen electronic labels. Four screen sizes can meet the diversified needs of supermarkets.
Nowadays, intelligence has become the main development direction of supermarkets in the future. Traditional paper labels have problems such as paper waste, high labor cost, heavy workload, and trouble in product management. They will be phased out to realize cloud price change and real-time promotion. Color screen electronic price tag will become the standard product of supermarket in the future.