Electronic shelf labeling (ESL) has been widely used in the retail industry at home and abroad.In the advent of the era of 5 g, 30 billion market space, this also means that ESL unicorn will become the new retail industry, the use of electronic price has increased the market liquidity, generalization, domestic retail widely used universal coverage, is only the time precipitation, ESL will become the future mainstream new retail display tools.
1. Data analysis
Data analysis is a good direction in digtial price tags applications, and commodity price data is very valuable. The first point of analysis is the impact of price on sales drivers. Based on the annual price changes of the e-ink epaper display tags system, data are collected and combined with sales data to analyze price-driven sales and help managers to determine appropriate prices.For example, on which shelf he stays, the link system knows what he finally buys and what the customer's unit price is.The ESL system behind it can also play a role in logistics, warehousing and inventory management.
2. Information interaction
The first thing the user sees in the store is the item, followed by the price tag.In the mobile Internet era, through code-scanning interaction, users can view their phones and get production, use, maintenance and other content of goods.Users can also pay attention to certain products.When the product price drops, the system will inform the user to purchase in time, so as to improve the purchasing efficiency of the user.In a sense, stores are like museums in that they display products when they sell them.Through the electronic price tag, we can open the door of the commodity museum and understand the knowledge of various commodities more conveniently.
3. Technological innovation
Electronic price labels is small, but related technological innovations happen all the time.There are RFID tags, Bluetooth tags and RFID tags.E-paper display solutions will be a low-cost solution.The e Ink screen consumes no power when not switched, and the display terminal transmits data wirelessly.
In the era of 5G Internet of Things, digital price tags replace paper labels and become an important link in the development process of price display tools, undoubtedly becoming one of the important signs of the new retail market.As for ESL's imagination, it remains to be seen whether the cost-plagued chain problem will be solved by unwinding the upstream chain.But for now, the retail sector is endless, and ESL's storm may be in the near future